As China¡¦s technology of aquaculture is raising, the aquatic products is raising. But the lack of the medium to integrate, the aquatic products also supply exceeds the demand. So in order to let the price stable and to build up a complete marketing system. To build up P.D.C. and cooperate with the professional marketing company is necessary. To strategic league or vertical integration will be the trend of future.
As the rapid development of China¡¦s economy. China¡¦s GDP is raising. So China¡¦s consumption and living style is changing. And to increase the business ability of creation and the brand¡¦s value. It became the victory factor of China¡¦s enterprise. In the past, the marketing process of aquatic products is focus on a terminal market process. But the retail sell process faces the hardship. So the marketing system of aquatic products changing is affect by the retail sell process. And it is a good way through the super market to marketing the aquatic products.
In this paper, I analyze the income level, the consumption of aquatic products, the degree of female education and family members of China¡¦s coastal cities. As a result, Shanghai, Beijing and Guangdong have potential to develop. In addition, this paper shows the deep analysis of marketing strategies.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0703102-122735 |
| Date | 03 July 2002 |
| Creators | hsu, Sheng-YI |
| Contributors | none, Ying, Yung-hsiang, Weng Jia-hsi |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703102-122735 |
| Rights | campus_withheld, Copyright information available at source archive |
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