<p>Date: 2008‐05‐26</p><p>Program: International Marketing Course: Master Thesis</p><p>Authors: Qian Chen & Lanjunzi Chen</p><p>Title: What is wrong with Motorola?</p><p>Problem: What are the shortcomings of its mobile phones of Motorola from</p><p>consumers’ perspectives in Chinese market?</p><p>Purpose: This study aims to find out different factors of Motorola’s mobile phone</p><p>which may hamper consumers’ interest and possibility of purchasing when Motorola</p><p>experience the declining sales of mobile phone in Chinese market.</p><p>Method: The researchers apply marketing mix to investigate the shortcoming of</p><p>Motorola’s handset to achieve the research purpose. The researchers choose</p><p>questionnaires and interviews to collect information from consumers in order to</p><p>gather information for this research.</p><p>Target Group: This paper might be useful for Motorola Company to find their</p><p>problems and some companies also produce cellphone avoid coming out similar</p><p>problems.</p><p>Conclusions: Based on our research Motorola’s handsets certainly have many</p><p>shortcomings in marketing mix that is product, price, place and promotion from</p><p>consumers’ point view</p><p>Recommendations: There are a lot of aspects for Motorola to improve from product,</p><p>price, place and promotion in the long run in order to recover its reputation in</p><p>consumers’ mind.</p><p>Key Words: Motorola handset, consumers’ point of view, shortcomings, China,</p><p>product, price, place, promotion</p>
Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-4262 |
Date | January 2008 |
Creators | Chen, Qian, Chen, Lanjunzi |
Publisher | Mälardalen University, School of Sustainable Development of Society and Technology, Mälardalen University, School of Sustainable Development of Society and Technology, Akademin för hållbar samhälls- och teknikutveckling |
Source Sets | DiVA Archive at Upsalla University |
Language | English |
Detected Language | English |
Type | Student thesis, text |
Relation | Mälardalen University Press Dissertations, 1651-4238 ; |
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