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A study of cult television, Buffy the vampire slayer, and the uses and gratifications theory

This study builds on the Uses and Gratifications body of knowledge as applies to motivations surrounding television use, specifically the cult television program Buffy the Vampire Slayer. Through the distribution of online survey it was found that respondents who read and/or wrote fanfiction were more likely to engage in the variable of parasocail relationships. One hypothesis was disregarded due to the invalidity of the variable. Through two research questions it was found that the variable of affinity was indicative of a viewer's involvement with the show. The second research question found only two marginally significant variables, personal identity and realism, with regard to the number of years one had been a fan of the show. Age was found to be significant in all the variables and was accounted for. / Department of Journalism

Identiferoai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/188319
Date January 2007
CreatorsRodeheffer, Marielle D.
ContributorsFilak, Vincent F.
Source SetsBall State University
Detected LanguageEnglish
Formatv, 80 leaves ; 28 cm.
SourceVirtual Press

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