Theoretical part defines tourism generally, it describes basic terms and it characterizes destination marketing. Third part is about beer tourism. Following chapter introduces company Plzeňský Prazdroj, a.s. and it mentiones corporate mergers of breweries in Pilsen, Velké Popovice and Nošovice. It recounts tours in these three breweries. Situation analysis is divided into two parts. Analysis of external environment includes PEST analysis, competiton analysis, analysis of cooperating subjects and customer analysis. Analysis of internal environment involves analysis of strengths and weaknesses of visitor tours in three breweries. Six chapter is about questionnaire and evaluating results from it. Last chapter judges what is the influence of visitor tours on development of tourism in three regions in Czech republic. It contains some suggestions how to improve visit rates in the breweries.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16923 |
| Date | January 2009 |
| Creators | Kočková, Jana |
| Contributors | Valentová, Jana, Navrátilová, Ludmila |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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