The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241204 |
| Date | January 2016 |
| Creators | Kovář, Pavel |
| Contributors | Kejduš, Jan, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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