The thesis is divided into individual chapters of the theoretical and practical part. The aim is to develop and evaluate strategies for the company STAKOSOLAR Ltd. stemming both from the theoretical knowledge as well as the specific data obtained in this company. Theoretical findings were drawn from literature and other resources dealing with this issue. The practical part is devoted to the characteristics of the chosen company, applying the knowledge provided in the theoretical part on the case, the selected small businesses. Attention will be focused on the individual steps of the strategic cycle starting from firm conviction of the company's management about the necessity of defining a strategy, up to design and plan of implementation of a specific strategy for the business. The thesis outlines some of the possible options for future development, assesses their demands and the pros and cons of the possible.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:194157 |
| Date | January 2014 |
| Creators | Kašpar, Ondřej |
| Contributors | Srpová, Jitka, Dvořák, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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