I have selected the topic for this Thesis in particular because the area of study is very appealing and the range of issues highly varied and issues of this kind have not been approached in this way so far. The choice of topic has also been influenced by the possibility to obtain production, technical, business and economic information directly in the enterprise concerned and by the fact that I would have a chance to obtain much information on industrial property issues during consultations with professionals, well aware of the situation of the enterprise in question. The enterprise investigated in the Thesis should find the specific output to be instructive on the utilization of its personnel?s current creative potential, well-preserved tradition, documentary funds and production capacities in conjunction with a consistent application of the opportunities brought by the valid legislation to protect designations and the results of creative technical activity. Having analyzed the enterprise, its financial situation, competitive environment, SWOT landscape and particularly the current condition of its industrial property, I have concluded that investments in the legal protection of industrial property are meaningful. In this specific case, it is possible to use industrial designs to protect the results of creative activity in the field of product appearance or to protect the names of individual product types. And subject to an examination of foreign markets, it is also possible to provide for an efficient protection of trade marks and the names of individual product types abroad. Last but not least, the protection of designation of origin could be of major importance. The specific proposed measures, which constitute the core of the practical part, could help the selected enterprise maintain or improve its position on the domestic market and to establish itself on its existing as well as potential future foreign markets. The speed and sequence of implementation of the proposed measures will depend on the will and financial possibilities of the enterprise owner.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:54161 |
| Date | January 2010 |
| Creators | ZEMAN, David |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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