The diploma thesis Contemporary Czech film trailer and its role in the promotion of the film in the context of foreign production deals with the film trailer. The first part deals with the development of the film trailer abroad, particularly in the United States of America. It describes every single time period up to the present day and outlines the future trends in its development. The second part comprehensively analyzes all components of cinematic trailer. It describes the process of making movie trailers, classifies it in the film marketing communication mix and examines its role in the film promotion. It refers to manipulative function of trailer and deals with its control. Finally, describes the process of distribution trailer and shows the various distribution channels. All of these issues compare the situation in the U.S. and the Czech Republic. The final section focuses on the Czech film trailer. First, it maps its history from the beginning to the present. Then it puts these findings into the context of the Czech film history and the history of the Czech movie promotion. Further thesis will focus on the current situation in the Czech trailer. Analyzes it from the perspective of film critics and trailer makers and presents all factors influencing the form of trailers. In conclusion, the...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:329078 |
| Date | January 2013 |
| Creators | Schöppel, Jan |
| Contributors | Bednařík, Petr, Švelch, Jaroslav |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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