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Komparace komunikačních kampaní kandidátů v prezidentských volbách 2013. / Comparison of candidates ' communication campaigns in presidential elections 2013

Direct presidential election is a new phenomenon in Czech Republic which brought a challenge for political marketing. There was no previous experience with presidential campaigns and therefore there were a number of expectations how the candidates are going to carry out the campaigns. The thesis focuses on the election campaigns of individual candidates for Czech president in 2013. On a basis of the theoretical framework is an ambition of the thesis to analyze and compare the campaigns and subsequently to evaluate whether they have played an important role in the election, influenced voters' decisions and election results

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192482
Date January 2013
CreatorsKultová, Dana
ContributorsMikeš, Jiří, Postler, Milan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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