This work deals with public relations, its goals and instruments, and focuses on non-profit project Five P. The work presents a volunteer program in the Czech and foreign form. In the practical part is made a research through a questionnaire and are defined the methods of recruitment volunteers for the program and possible solutions to improve the effectiveness of recruitment activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17214 |
| Date | January 2009 |
| Creators | Poláková, Pavla |
| Contributors | Sedláková, Jaroslava, Balcarová, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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