The aim of this thesis is to collectively define and analyze new business Volvo car strategy with regard to its growth ambitions and therefore comprehensively outline its future development of the automotive industry. Under this objective, I have primarily focused on several key areas of automaker's current direction, which were crucial for Volvo in the last few years.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165257 |
| Date | January 2012 |
| Creators | Kunčík, Pavel |
| Contributors | Zamykalová, Miroslava, Čajka, Radek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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