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Zhodnocení možností expanze vybrané společnosti na britský trh / Evaluation of Possible Expansion of the Selected Company to the British Market

The diploma thesis aims to suggest the most suitable expansion way of a specific company into the British market. There are three main parts of the work. The theoretical part presents the issue through scholarly literature and scientific articles. The purpose of the practical part is an analysis of the external and internal environment. The research of product user satisfaction as a support for expansion and the investigation of potential partners and competitors directly abroad are included. The proposal part recommends specific ways for the company to enter the UK market through the identified factors.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443092
Date January 2021
CreatorsFojtíčková, Michaela
ContributorsOulehla, Petr, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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