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Návrh marketingového plánu Hotelu Prestige**** ve Znojmě / Suggestion of Marketing Plan for Hotel Prestige**** in Znojmo

This thesis is focused on the suggestion of Marketing Plan for Hotel Prestige**** in Znojmo. The work is divided into theoretical part, analytic part and proposal part. In the analytic part were used known analysis, specifically PEST analysis, Porter Five Forces Analysis, extended marketing mix for tourism – 8P, marketing research by questionnaire survey and SWOT analysis. Proposal part contains the determination of key customer segment based on performed analysis, suggestion of residence wellness package for key customer segment and another opportunity for the further development of marketing in this hotel.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241421
Date January 2016
CreatorsHavlíková, Hana
ContributorsDavid, Lukáš, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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