The study aims to summarize and synthesize 236 mean willingness to pay (WTP) estimates from 22 studies on WTP for broadband while exploring factors driving heterogeneity using a meta-regression analysis. Employing weighted least square regression, it identifies factors contributing to heterogeneity, including publication characteristics, study-design characteristics, consumer characteristics, and broadband attributes. Key findings reveal higher WTP in working papers and survey reports compared to peer-reviewed journal articles. WTP for broadband after 2015 is lower compared to pre-2007, potentially reflecting a shift in consumer perception over time. Higher download speeds are associated with increased WTP, and rural areas exhibit a nearly $2 higher WTP than urban areas. Households with income below $75,000 exhibit lower WTP than higher-earning counterparts. These findings are valuable for policymakers, extension specialists, researchers, and internet service providers to address broadband adoption barriers and bridge the availability-adoption gap.
| Identifer | oai:union.ndltd.org:MSSTATE/oai:scholarsjunction.msstate.edu:td-7335 |
| Date | 13 August 2024 |
| Creators | Regmi, Sabina |
| Publisher | Scholars Junction |
| Source Sets | Mississippi State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Theses and Dissertations |
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