Thesis (MPhil)--Stellenbosch University, 2014. / ENGLISH ABSTRACT: Global economic conditions are forcing donor and development agencies to reduce
aid to developing countries and communities. This reduction is resulting in less
developmental programmes for disadvantaged communities. To ensure that
developmental programmes are implemented successfully and cost effectively,
implementing agents will have to ensure that they improve their developmental
communication. It is also becoming important that those who are to benefit from
developmental programmes convey or identify exactly what their needs are.
There should be very little speculation from development agencies about what the
needs of the disadvantaged are. It is becoming necessary to review current
developmental tools, methods and systems, and also to explore what other
measures can be applied to ensure that speculation or time and money wasting
exercises are eliminated. This study attempts to look at two things that will influence
effective development communication. The first is to examine if community radio is
still as an efficient developmental communication tool as perhaps two decades ago.
Secondly, it looks at the possibility to tailor-make information for those who need
develop, especially in the context of evolving technology.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/86361 |
| Date | 04 1900 |
| Creators | Kafaar , Al-Ameen |
| Contributors | Ogada, Josh, Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Format | 122 p. |
| Rights | Stellenbosch University |
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