The goal of the Master's Thesis is to identify potential risks that consumers face at the wine market in the Czech Republic. Further, the Master's Thesis aim to find out what are the measures that protect a consumer and to suggest solutions to those areas where the protective measures do not work. The identification is carried out via the analysis of primary and secondary data. Primary data are surveyed by means of consumer research and interviews with experts. At the end of the Master's Thesis the results are summarized and the improving arrangements are put forward.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162413 |
| Date | January 2012 |
| Creators | Simajchlová, Petra |
| Contributors | Hykš, Ondřej, Plášková, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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