The primary purpose of this study was to determine how Louisiana agricultural producers get information related to their crops. Specifically, this study examined how Louisiana agricultural producers used the Louisiana State University AgCenters website and other media sources so that it could be determined which form of community media could be used to facilitate cross-cultural communication between LSU AgCenter field and state agents and Louisiana agricultural producers.
Data for this study were obtained from 187 usable surveys completed by Louisiana agricultural produceragricultural producers. The data were analyzed to determine if producers utilized the LSU AgCenter website, the frequency they utilized it, detect the trust Louisiana producers had in information provided by the LSU AgCenter on its website, ascertain what additional information Louisiana producers would like to see provided on the LSU AgCenters website, determine if social media was an acceptable means of communicating with producers, and identify factors related to how and when information provided by the LSU AgCenter was used in Community media vehicles.
The studys findings indicated The Delta Farm Press was the source producers used to get agriculture-related information. Ag consultants were the second most used source that Louisiana agricultural producers used to receive information. LSU AgCenter agents/offices were the third highest source and the Louisiana Farm Bureau Federation was listed as the fourth highest source for agriculture-related information.
It was also found that the largest number of producers who accessed the LSU AgCenters website did so on a monthly basis and that they trusted material provided by the LSU AgCenter. In addition, the study found Louisiana producers wanted a mobile weather application, as well as more information about markets, more interactive material, and information available in Spanish. In addition, several of the producers indicated they were not aware of all of the services offered on the LSU AgCenters website. For instance, weather information is one of the services producers indicated they would like to see on the website. Weather information is available on the website, but it may not be structured so that it is easily found by visitors to the website.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-11182013-105931 |
| Date | 27 November 2013 |
| Creators | Attaway, Ava Denise |
| Contributors | Cheek, Earl, Fox, Janet, Johnson, Earl, Machtmes, Krisanna |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-11182013-105931/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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