The diploma thesis focuses on the assessment of the information system of a developing marketing agency and subsequent proposals for the improvement of its components. The theoretical part describes the importance of the information system in the company, its components and methods of distribution. The analytical part deals with strategic analysis of the company and its surroundings and a description of the current state of the company's information systems. The final part deals with changes proposed to improve the situation in the field of information systems and economic assessment of the changes proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:444566 |
| Date | January 2021 |
| Creators | Kubík, Lubomír |
| Contributors | Novák, Lukáš, Koch, Miloš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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