This thesis investigates how the sports retailer XXL All sports united communicated throughtheir three crises during 2019. Considering that the crises were of different natures XXL isespecially interesting due to the possibility of comparing how different crises are handled.Within the field of crisis communication we have examined the material on the theoreticalbasis of Sturges, Benoit and Coombs & Holladay. This has been done through text analysis ofXXL:s Facebook posts and comments, statements in the press and press releases. Throughthis we were able to determine what kind of strategies were used and how they controlled theflow of information. The results indicate that crisis communication within XXL is notadjusted on what kind of crisis they are facing but rather adjusted by whether the companyconsider themselves guilty to the claimed offense or not.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-169955 |
| Date | January 2020 |
| Creators | Emanuelsson, Max, Muregård, Kristoffer |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper, Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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