Destination image is of great importance in the decision-making process when selecting a tourist destination. This thesis analyzes the approaches to the image, the possibilities of evaluation and measurement of destination image. The aim of this thesis is to measure image of selected tourist destination Republic of Sakha Yakutia based on existing knowledge and measurement models.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:166012 |
| Date | January 2011 |
| Creators | Khristoforova, Natalia |
| Contributors | Musil, Martin, Luštický, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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