Marketing strategies for a non-profit-making organization: a case study of the Hong [Kong] Youth Hostels Association.

Description

by Lee Ka-Lai, Maple, Lo Wai-Leuck, Wellock. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 101-102.

Links & Downloads

1. cuhk:318372
2. http://library.cuhk.edu.hk/record=b5886145
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318372

Tags

Hong Kong Youth Hostels Association.

Youth hostels

Youth hostels--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318372
Date	January 1989
Contributors	Lee, Ka-Lai., Lo, Wai-Leuck., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, vi, 102 p. : ill. ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)