The aim of the master thesis is the analysis and identification of stakeholders of wine business with the addition of an investigation the degree of influence of stakeholders on the wine business among Czech and Moravian wineries. It is also analyzed the relationship of influence of stakeholders on the wine business between micro wineries on the one hand and small and medium-sized wineries on the other. The result is the inclusion of stakeholders into groups according to their impact on the winery and the suggestion of managing the relationships with stakeholders of winery in order to increase its competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179536 |
| Date | January 2014 |
| Creators | Jančálková, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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