This thesis deals with models for determinig customer and identifying parameters determinig this value. Company analysis was conducted and key parameters were chosen. On this basis, a model to determine lifetime value of company customers was applied and subsequently modified. Based on the results reccomandations were developed to use customer lifetime value to measure effectivness of online marketing tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429213 |
| Date | January 2019 |
| Creators | Pořízek, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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