Purpose of this Thesis is to set up a business plan for opening up a Coffee Bar. The theoretical part is focusing on elaboration of the business plan, including all crucial analysis which the plan builds on. The practical part of the Thesis is in detail focusing on own opening of the Coffee Bar in Prague 10 city quarter. Partial purpose of the Thesis is to evaluate all micro and macro influences on the project. Macro evaluation is made by using PEST analysis. Micro environment of business is evaluated by Porters model of five forces. Entrepreneurial plan is also added for marketing research conducted among Malešice residents. Marketing strategy is based on the outcomes of this research. Important part is dedicated to financial plan which includes starting expenditures, business costs and incomes. Evaluation of strengths a weaknesses, opportunities and threats is done using SWOT analysis. Final part of the Thesis contains an analysis of risks and a plan for the project execution.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:258751 |
| Date | January 2016 |
| Creators | Justiánová, Barbora |
| Contributors | Štůsek, Jaromír, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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