This thesis deals with the issues relating to the processing of a business plan for a company, namely the establishment of a fitness center. The theoretical part is devoted to basic concepts in order to show the reader the problems of business. Terms such as business, entrepreneur, business forms, and the like will be explained. Furthermore, the theoretical part is also devoted to marketing, where it is important to note the characteristics of the product offered, its distribution, promotion and pricing. Pricing is set in relation to the financial processing business ideas with regard to competition. The competitive environment must be properly identified and analyzed. For this reason, the theoretical part also contains selected models for the analysis of competitive strengths and weaknesses and strengths of the company. The practical part is dedicated to processing the business plan and its subsequent economic evaluation. The final section is devoted to a summary of the results and evaluate whether the targets have been reached.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:257597 |
| Date | January 2017 |
| Creators | Adamová, Martina |
| Contributors | Pilař, Ladislav, Pavlína, Pavlína |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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