Aim of this Master's thesis is to describe a business plan of complex internet agency, which will provide wide range of services related to internet businesses. Theoretical section defines the legal framework, internet environment and possible entry strategies. The practical part elaborates the business plan. Staffing and descriptions of working positions is done first. Competition analysis, together with information about the market, provides base for realistic expectation in sales planning. Financial part consists of products' cost calculations, financial reporting and five years forecast. Business plan ends with a SWOT analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72053 |
| Date | January 2011 |
| Creators | Drozd, Michal |
| Contributors | Hartman, Ladislav, Holeček, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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