The diploma thesis deals with company developement through improvement of product promotion, together with streamlining of the incentive pay system for employees and building of a new manufacturing facility. The theoretical part defines the main concepts that form the structure of the business plan. The following section includes a comprehensive analysis of the current status of the organization. The subject of the final part is to suggest measures based on the results of the previous analysis, aiming at overall development of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241479 |
| Date | January 2016 |
| Creators | Hladík, Martin |
| Contributors | Navrátil, Radoslav, Khateb, Fabian |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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