The diploma thesis is designed to create a business plan based on the franchise concept of a healthy lifestyle business. The business plan is based on the analytical part of the thesis, which analyzes the internal and external environment, analysis of competition and a questionnaire survey of potential clients. The new franchise business is built on the concept of the THINK concept. The output of the diploma thesis is recommended when implementing the business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317054 |
| Date | January 2017 |
| Creators | Ulč, Jakub |
| Contributors | Kramoliš, Martin, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.002 seconds