Diploma thesis focused on the topic business plan deals with the product diversification of the company ABC Wood, spol. s. r. o. It contains detailed analysis of the present state of company´s internal and external environment in which the company performs. The aim of this thesis is to create a business plan based on the theoretical knowledge and identified facts. This business plan should lead to the improvement of company´s market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:413138 |
| Date | January 2010 |
| Creators | Balcarová, Lucie |
| Contributors | Jaroš, Jiří, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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