Hublová, J. Consumers and packaging free shops. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with packaging free shops with an emphasis on consumer behaviour. The main task of the thesis is to propose general marketing recommendations for packaging free shops and specific recommendations for the selected store. The thesis focuses on the experience of Czech consumers with packaging free shops and their willingness to buy there. To reach the goal, in-depth interviews (n = 26) were used, with shoppers and also with consumers who have not experienced this way of shopping. A questionnaire survey (n = 379) was carried out as well. Based on the results of the research, general recommen-dations were formulated and later specified for the selected shop.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:428732 |
| Date | January 2019 |
| Creators | Hublová, Jitka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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