This dissertation explores the `sign' of visible face make-up and examines how women consume appearance in everyday life in contemporary Australia. Using a semiotic framework, it presents a novel new method for interpreting and gaining increased meaning into an everyday consumption phenomenon. The purpose of the study is to gain insights into why women wear make-up. It seeks to provide understanding of what this medium signifies to women and what the `sign' of make-up symbolises to the female individual. It explores how visible face make-up affects the way women consume appearance in everyday life, how they feel about themselves, and the role make-up plays in defining their own self-identity. The study utilises an interpretivist approach and uses a qualitative methodology in the form of phenomenology. The theoretical framework used to underpin this research is semiotics and this study examines the sign of make-up using two different semiotic perspectives previously not used together. The significance of this process is that by combining these perspectives a richer and more in-depth understanding is derived.
| Identifer | oai:union.ndltd.org:ADTP/201830 |
| Date | January 2005 |
| Creators | OGILVIE, Madeleine, m.ogilvie@ecu.edu.au |
| Publisher | Edith Cowan University. Business And Law: School Of |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | http://www.ecu.edu.au/corporate/disclaimer.html, Copyright OGILVIE Madeleine |
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