This thesis considers womens representation in television commercials in Australia and
Bangladesh. It is an empirical study. A total of 780 advertisements were recorded from
various television channels of Australia and Bangladesh. Among them 280 and 500
advertisements were taken from Bangladeshi and Australian television channels
respectively. This thesis is about womens representation in television commercials in
Australia and Bangladesh. Bringing an interdisciplinary but empirical approach to a
broad range of recently screened advertisements, the thesis examines how femininities
are stereotypically represented in these two countries television commercials. The study
suggests that women are produced and reproduced as sexual objects and/or objects to be
looked at, and that representations of womens bodies circulate around the binary of
purity and pollution in heavily gendered and racialised ways. The interesting finding of
this study is the extension of the male-gaze concept where women come under the gaze
from (hetero) sexual perspectives. The study suggests that images of femininity and
racialisation are produced and reproduced. This constructs womens secondary position
and creates racial instability in societies.
| Identifer | oai:union.ndltd.org:ADTP/216416 |
| Date | January 2007 |
| Creators | Mahboob, Shaolee, shaolee.mahboob@gmail.com |
| Publisher | Flinders University. Women's Studies |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | http://www.flinders.edu.au/disclaimer/), Copyright Shaolee Mahboob |
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