Development communication studies originated in the U.S. It is
understandable, therefore, that countries seeking to establish development
communication studies of their own engaged in considerable borrowing of
theories and methodologies from the U.S. However, it has ultimately
become necessary to adapt these borrowed materials to make them more
responsive to the specific needs of those countries.
Thailand, which was until recently an underdeveloped country and
only now is beginning to emerge as a Newly Industrialising Country, has
gone through this borrowing process since the start of its development
communication studies programs in the late 1970s. The direct borrowing
stage lasted from that time until approximately the mid-1980s. Until then,
teaching, research, and academic staff training in development
communication in Thailand relied heavily on U.S. sources.
After the mid-1980s, however, an indigenous development
communication research agenda began to be established. Where the earlier
programs, texts, and research basically reproduced mainstream U.S.
approaches based on the development modernization paradigm, Thai
programs have since begun to focus more clearly on the specific Thai
experience. Although rural development research in the areas of
agriculture, public health, and education remain in the forefront of Thai
research, newer concerns reflecting contemporary social problems, such as
women's issues, AIDS, the environment, and the uses of new information
technologies, are becoming important research topics.
| Identifer | oai:union.ndltd.org:ADTP/219367 |
| Date | January 1993 |
| Creators | Sukcharoen, Suwipa, n/a |
| Publisher | University of Canberra. Communication, Media & Tourism |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | ), Copyright Suwipa Sukcharoen |
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