Rapid advancement in technology and increased trade across national borders led to an international trend towards valuing technology and knowledge-based assets. Consequently, there is a growing recognition that adequate intellectual property protection of all forms - patents, trademarks, copyrights, and trade secrets ?? are necessary in order to sustain a firm??s competitive advantage created by these assets. The importance of protecting intellectual property rights is particularly crucial in cultural industries such as music industry. By examining the link between the operation of multinational recording companies and the institutional environment of copyright in Korea, this thesis attempts to demonstrate the role of MNEs in shaping the institutional environment of the host country. \r\n\r\nThe institutional perspective provides the theoretical foundation for this thesis. The focus of the institutional theorists in International Business so far has been limited to the unidirectional flow of influence in the host country institution and MNE link ?? MNE as an organisation shaped by host country institution. By examining three aspects of copyright institution of Korea ??regulative, industrial and cognitive aspects- we contend that institutional environment is not static, but evolves dynamically over time and the evolution reflects the dual institutional pressure. That is, institutions both affect and are affected by MNEs.
| Identifer | oai:union.ndltd.org:ADTP/258169 |
| Date | January 2009 |
| Creators | Kim, Joseph Hyosup, Organisation & Management, Australian School of Business, UNSW |
| Publisher | Publisher:University of New South Wales. Organisation & Management |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | http://unsworks.unsw.edu.au/copyright, http://unsworks.unsw.edu.au/copyright |
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