The objectives of this study are to determine the presence and extent of brand-level and of price-based segmentation for private label and manufacture brands. / Thesis (MBusiness(Research))--University of South Australia, 2008.
| Identifer | oai:union.ndltd.org:ADTP/267007 |
| Creators | Huang, Rui Hua. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
Page generated in 0.0018 seconds