Generation Y (born between 1978 and 1995) has tremendous buying power and represents the future markets for most e-commerce Websites and companies. All online businesses should try to attract them and keep them as returning customers. Although former research findings distinguished Internet shoppers from the non-shoppers within the Internet user population, they did not focus on the characteristics of Internet shoppers and non-shoppers in specific market segments, especially in generations Y. In addition, studies on Taiwanese generation Y's profile and buying behaviours were not many either. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.
| Identifer | oai:union.ndltd.org:ADTP/267154 |
| Creators | Liang, Danna. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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