Internet and mobile phones are two of the most popular innovations of information technology in recent times. As the number of Internet and mobile phone users continues to grow, it is expected that mobile services that enable e-commerce would provide new business opportunities constantly. With the expected rapid growth of mobile commerce, factors affecting the adoption of relative technologies have recently turned into a critical topic of business research. / While the final success of 3G networks is still to be determined, GPRS-enabled mobile phones have been publicly available since 2001. In the area of mobile technologies that enable mobile commerce, GRPS is currently the most popular mobile phone service that allows users to execute business transactions through Internet. The innovation of GPRS technology offers mobile services with the advantages of low cost and fast speed, and thus becomes an ideal tool to be used for mobile commerce. Realizing the advantages of GPRS and the importance of relative studies to the mobile industry, this research aimed to address the issues of user acceptance and behavioural intentions on GPRS-enabled mobile phones. / In Taiwan, the penetration rate of mobile phone had reached 114% and made the number one in the world. This high penetration rate made Taiwan a practical site for studying mobile technology acceptance. This research was therefore proposed to be conducted in Taiwan to better understand the user adoption of mobile phones. This study first reviewed the development of mobile technologies as well as the theoretical background for the research. The model of decomposed theory of planned behaviour was then adopted as the research framework based on previous empirical studies of new mobile services. Fourteen hypotheses were developed to address the key research question as to the factors affecting the adoption of GPRS mobile phones in Taiwan. An online questionnaire was implemented for data collection from Internet users. Data analysis followed for hypotheses testing based on structural equation modelling. The study results show that cost and speed, perceived usefulness, image, risk, compatibility, peer influence, self-efficacy, and facilitating conditions are found to significantly influence the adoption intentions of GPRS technology. / This study on the adoption of GPRS technology is important for enterprises that are planning to offer mobile services. The results of this research may offer directions for industrial practitioners in the field to improve the diffusion and acceptance of GPRS. Such research results can also provide knowledge for business executives to better understand the primary concerns of mobile customers and thus develop mobile services and technologies more strategically. Other managerial implications and suggestions for future research are also discussed at the end of this dissertation. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005.
| Identifer | oai:union.ndltd.org:ADTP/267304 |
| Creators | Lin, Chien-Ting James. |
| Source Sets | Australiasian Digital Theses Program |
| Language | In English ; some text in Chinese. |
| Detected Language | English |
| Rights | copyright under review |
Page generated in 0.0023 seconds