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Effects of language on brand names :

This research project is a study of the phenemenon of foreign branding and the extent of brand name localistion for brands conducting business in Hong Kong. It aims at exploring the effects of language on brand names for the purpose of supporting brand marketing. / Thesis (DBA(DBusinessAdministration))--University of South Australia, 2005.

Identiferoai:union.ndltd.org:ADTP/267393
CreatorsHsu, Nancy Y. M.
Source SetsAustraliasian Digital Theses Program
LanguageEnglish
Detected LanguageEnglish
Rightscopyright under review

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