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A study of the effects of brand image on consumer behaviour and brand equity /

Thesis (DoctorateofBusinessAdministration))--University of South Australia, 2004.

Identiferoai:union.ndltd.org:ADTP/267481
CreatorsBoon, Eddie Phun Foo
Source SetsAustraliasian Digital Theses Program
LanguageEnglish
Detected LanguageEnglish
Rightscopyright under review

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