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An empirical examination of the relationship between advertising likeability and brand linkage

This thesis is concerned with two measures of advertising effectiveness: ad likeability (L) and brand linkage and specifically how they relate to each other.

Identiferoai:union.ndltd.org:ADTP/269060
Date January 1999
CreatorsKennedy, Rachel Elizabeth
Source SetsAustraliasian Digital Theses Program
LanguageEN-AUS
Detected LanguageEnglish
RightsCopyright Rachel Kennedy 1999

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