First, the research reported in this thesis investigated the complex interplay of dynamic factors that comprise the business environment of the defense electronics industry (DEI) as a way of understanding the tactical marketing process. Second, it aimed to develop a tool for analyzing and assessing the performance of marketing projects, and a model for success in defense marketing.
| Identifer | oai:union.ndltd.org:ADTP/284018 |
| Date | January 2004 |
| Creators | Ben Ari, Benni |
| Source Sets | Australiasian Digital Theses Program |
| Language | EN-AUS |
| Detected Language | English |
| Rights | Copyright Benni Ben Ari 2004 |
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