Yes / The study extends customer-led co-creation research to the related staff-led value co-creation
domain. In particular, the purpose of the study is to investigate the role of staff engagement as
a facilitator of staff-led value co-creation.
Design/methodology/approach: A new conceptual framework develops a model of staff-led value-creation, using three types
of staff-led co-creation. A quantitative approach is used. Survey collection yielded a sample
of 1165 employees in an Australian not-for-profit context across nineteen organizations.
AMOS SEM (Structural Equation Modelling) analyzes the data.
Findings: A major finding is the nexus between staff engagement and staff-led value co-creation. The
nexus applies for three types of staff-led co-creation and three staff categories. Different
explanatory mechanisms apply to each type of staff-led value co-creation.
Research Limitations/implications: The not-for-profit context may not generalize to the for-profit sector, but future research
could clarify this matter.
Practical implications: The results can inform organizations wishing to create greater service contributions through
greater staff participation, which can include a staff-initiating (staff-led) role. Different value
co-creation targets require different corporate triggers, reflecting the different explanatory
mechanisms of each co-creation type.
Social Implications: The not-for-profit context provides major social implications.
Originality/value: The emphasis on staff-led value co-creation augments the customer-led co-creation literature.
Additionally, exploring the (staff) engagement to (staff) value co-creation nexus is a novel contribution.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/10371 |
| Date | 18 October 2016 |
| Creators | Merrilees, B., Miller, D., Yakimova, Raisa |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Article, Accepted Manuscript |
| Rights | (c) 2017 Emerald Publishing. Full-text reproduced in accordance with the publisher's self-archiving policy. |
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