Governments and society are looking, increasingly, to specialist organisations
such as social enterprises to address complex social problems, leading to a rise
in their numbers. These organisations regularly access difficult to reach,
disadvantaged and disenfranchised communities and tend to be smaller in size
and turnover than for-profit commercial organisations and typically more resource
limited. The growth in corporate social responsibility and individual citizenship
has helped to redress this limitation with essential altruistic resource donations
from these external agencies to supplement traditional sources of support.
Social media is the obvious medium for social enterprises to acquire knowledge
and resources to support their social agendas. Following a sequential mixed
methods design, a model is developed to appraise the impact of the various
contributions from social media networks on social value creation. This model is
predicated on the extant literature, mostly on for-profit organisations,
contextualised and a questionnaire developed to represent social
entrepreneurship from interviews with social enterprises in the UK. Data is
collected from two hundred and thirty-one UK based social enterprises whose
mission is to provide social value for their target populations. The model is
validated for factors that lead from knowledge sharing due to social media
networking to concomitant increases in social provision by fitting to these data.
Findings demonstrate that social media use leads to increases in social value
creation through knowledge sharing. The novel construct of enhanced
organisational performance is shown as seminal in enabling shared knowledge
gained from social media to be converted into increased social value.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/18984 |
| Date | January 2019 |
| Creators | Akhtar, Gulrez |
| Contributors | Wallace, James, Cornelius, Nelarine |
| Publisher | University of Bradford, Faculty of Management, Law and Social Sciences |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Thesis, doctoral, PhD |
| Rights | <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>. |
Page generated in 0.0027 seconds