yes / The Body Shop’s business has been an entrepreneurial enterprise of remarkable success. Its core lies on the principle, pioneered by founder Anita Roddick, that ‘(…) the business of business should not be just about money, it should be about responsibility.’ The company is the symbol of the 1970’s corporate social responsibility (CSR) revolution.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/6627 |
| Date | January 2013 |
| Creators | Sheppy, B., McIntosh, Bryan |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Other, Accepted Manuscript |
| Rights | © 2013 The Authors. Reproduced by permission from the copyright holder. |
| Relation | http://www.endeavor.org/blog/guest-opinion-the-body-shop-experiment-with-entrepreneurship-and-csr/ |
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