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Presentations of sexuality, romance and the opposite sex in female-oriented magazines

This study is a content analysis of female-oriented magazines aimed at
three different age groups: women, teen, and preteen. Magazine content from Girls’ Life,
J-14, Seventeen, Cosmo Girl!, Cosmopolitan, and Glamour was examined for themes of
sexuality, romance, and the opposite sex. The evidence suggests that topics are presented
to women in a progressive manner in which preteen girls are first learning about the
opposite sex, teens are learning how to behave in order to attract the opposite sex, and
women are being told how to please the opposite sex erotically. While the idea is never
overtly stated, it appears that women are still sexual objects for men’s pleasuring.
However, they are also in charge of “taming” the man and making him knowledgeable on
topics of sexuality and romance. / Department of Sociology

Identiferoai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:123456789/193490
Date January 2009
CreatorsKosta-Mikel, Kendal S.
ContributorsKapinus, Carolyn A.
Source SetsBall State University
Detected LanguageEnglish
Format39 p. : digital, PDF file.
SourceCardinalScholar 1.0

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