Augmented Reality is one of the hottest trends in
mobile media, yet there is a substantial lack of
user studies within this field of research. The
purpose of this study is to evaluate the value of
mobile augmented reality as a vehicle for information delivery on the basis of a usability
and design analysis. Using a multi-Âdimensional
qualitative method, this study examines the impressions of users and designers regarding
mobile augmented reality, along with a heuristic
evaluation of select mobile applications. This
analysis finds that (1) users believe mobile augmented reality offers great promise as a
medium for visual communication, and (2) it’s
current execution is limited by technical
restraints, design flaws and a lack of compelling
content. It is concluded that mobile augmented
reality will one day revolutionize how consumers
engage geographical and time-basedinformation.
Yet, like all new technologies, mobile augmented
reality needs time to mature in order to address
these limitations. Finally, based on the findings
of this study, this thesis offers suggested
guidelines for future developments in this
medium. / Department of Telecommunications
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:123456789/194739 |
| Date | 08 July 2011 |
| Creators | Cooper, Daniel M. |
| Contributors | George-Palilonis, Jennifer |
| Source Sets | Ball State University |
| Detected Language | English |
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