This thesis was designed to determine readers'.perceptions of the Marion Chronicle-Tribune's coverage of the 197E Marion teachers' strike.An attitude questionnaire was sent out to a random sample of the newspaper's subscription list. Of the 972 instruments mailed, 199, or 23.6 percent, were returned properly and used as data.Participants' responses were analyzed by program QUANAL. The analysis produced three subscriber types. Type I was conservative, pro-Chronicle-Tribune; Type II was labor oriented; and Type III was undecided. A multiple regression test of the demographic factors, age, sex, level of education, annual income, whether respondent was labor or management, and the amount of time a respondent read the Chronicle-Tribune daily, yielded no relationship with the reason why a respondent was identified with one of the three types.The researcher concluded that subscribers perceived coverage on the basis of the issues, and not according to what stereotypes they may have held.
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/182021 |
| Date | January 1979 |
| Creators | Feeney, Kevin A. |
| Contributors | Popovich, Mark N. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | iv, 123 leaves ; 28 cm. |
| Source | Virtual Press |
| Coverage | n-us-in |
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