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A fantasy of insanity : a fantasy theme analysis of Susan Powter's Stop the insanity!

Since 1993, diet and fitness promoter Susan Powter has gained significant prominence with her passionate message of health and wellness. This study used fantasy theme analysis to examine Powter's view of reality and her ability to persuade her audience. The analysis revealed a coherent vision, "Stop the Insanity!," within which Powter and other dieters are viewed as heroes. Additionally, the diet and fitness industries are viewed as conspiring villains who starve dieters and exclude the unfit from exercise programs. Powter differentiates herself from these villains by promoting herself as an uneducated but sincere speaker who does not starve or exclude people. Rather, she can identify with dieters because she has experienced their pain and frustration. Because anything is better than the "starvation" and "exclusion" promoted by the diet and fitness experts, Powter's program cannot help but succeed in the eyes of those who share her vision of reality. / Department of Speech Communication

Identiferoai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/185179
Date January 1995
CreatorsChesebro, Joseph Lee
ContributorsBall State University. Dept. of Speech Communication., Messner, Beth A.
Source SetsBall State University
Detected LanguageEnglish
Formatii, 126 leaves ; 28 cm.
SourceVirtual Press

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