個人電腦與網通產業ODM的比較與分析 / A comparison between computer and networking industries – The case of ODM models
By
Albert Lin, 林育駐
The OEM or ODM business model has been playing a critical role in the history of Taiwan’s industrial development. The business model has evolved, and has eventually been applied, most successfully on the personal computer (PC) industry. In the past decade, the personal computer industry has become the backbone for Taiwan’s information technology (IT) industry, whereby Taiwanese ODM suppliers provide design and manufacturing services to world-class, famous brand name manufacturers like Dell Computer or Hewlett-Packard, to name just a few.
Compared with the personal computer industry’s beginnings, the networking equipment industry was initiated a bit later and flourished at its peak before the internet bubble in the beginning of this century.
There are quite a few differences between the nature of the personal computer industry and the networking equipment industry in terms of operation of their ODM business models.
For instance, the personal computer market is now becoming very saturated and mature with an excessive number of competitors in the industry. Meanwhile, the networking equipment market is still growing with products with various new features, or applications created by the increasing demand of broadband and wireless from the general public.
The purpose of the thesis is to analyze the differences when adapting Michael Porter’s five forces model frame work, and from its assessments in understanding the attractiveness level among the two industries that make them what they are today.
From the assessment by Michael Porter’s five forces’ frame work in terms of threat of entry, threat of rivalry, threat of suppliers, threat of buyers, and threat of substitutes, a conclusion was drawn that the networking equipment ODM industry is more attractive than the personal computer industry.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093933010 |
| Creators | 林育駐, Lin, Albert |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0022 seconds