加州乾洗公司宅配洗衣服務商業企劃 / Abstract
Business Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in Taiwan
By
Ray Shieh
The laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry's plan to offer our laundry services to Greater Taipei.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093933018 |
| Creators | 謝章瑞, Shieh, Ray |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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